Green Bay Council Weighs $6.3M Apartment Incentive, Pricier Parking and a Split Police Grant

Green Bay's Common Council meets Tuesday to decide whether to give a developer up to $6.3 million in future property taxes for a downtown apartment project, raise parking rates for the second year in a row and accept a federal police equipment grant its Finance Committee couldn't agree on.¹ The meeting starts at 6 p.m. in Room 203 at City Hall, 100 N. Jefferson St., and on Zoom. Residents who want to submit a comment online have until 3 p.m. Tuesday.¹

A New TIF District for 168 Homes

The biggest item is Tax Incremental District No. 35, a 2.51-acre district bounded by Pine Street, N. Quincy Street, Cherry Street and N. Monroe Avenue.² The Redevelopment Authority, which owned all of the parcels as of Jan. 1, recommended it in July.^1,2 Developer Three Sixty Real Estate Solutions plans three phases: a four-story building with about 80 apartments, a four-story mixed-use building with about 60 apartments and 4,500 square feet of commercial space, and 28 townhomes.²

Under the draft project plan, the developer would get 85% of the new tax revenue the project generates each year, capped at $6.3 million and paid as the money comes in.² The city projects $25.24 million in new taxable value and $10.53 million in tax increment over the district's 27-year maximum life, and it expects to close the district after 18 years.² The plan's required "but for" finding says the project wouldn't happen as proposed without the subsidy.² The draft makes no mention of affordable or income-restricted units.²

Tax Incremental District No. 35 Project Plan (Draft)

Draft project plan for TID 35 at 200 N. Monroe, prepared by Ehlers for the City of Green Bay.

City of Green Bay

Parking Goes Up Again

The council will also vote on the Parking Division's 2027 rate structure, which would raise ramp and street meter rates from $1.25 to $1.30 an hour starting Jan. 1.³ Most citations would rise $1, putting an expired meter ticket at $25 and a no-parking ticket at $35.³ The Improvement and Services Committee endorsed the rates 3-0 on Sept. 30, with Ald. Ben DeBaker excused.⁴

The Parking Division runs on its own revenue, with no property tax support.³ Public Works Director Valerie Joosten told the committee the increases are meant to keep up with rising costs, pointing to the Cherry Street ramp elevator replacement that wiped out the division's 2025 profits.^3,8 This year's rate already jumped from $1 to $1.25 on Jan. 1, after the council approved it 10-1 in August 2025.^3,8

A Police Grant With No Recommendation

The Finance Committee deadlocked 2-2 on Sept. 29 over accepting a $62,043 federal Justice Assistance Grant that requires no local match, so it reaches the full council with no recommendation.¹ Award documents say the Green Bay Police Department and Brown County Sheriff's Office would use the money for equipment.⁶ The committee's members are Alds. Jennifer Grant, Kathy Hinkfuss, Joey Prestley and Jon Shelton.⁶

Everything Else on the Agenda

Alders will hold a public hearing on changing the comprehensive plan for a stretch of Irvington Street from regional commercial to mixed residential use.¹ The council already rezoned those lots to office-residential and approved permits for single-family and two-family homes there on Sept. 15.⁵ It will also take a final vote on rezoning five Shawano Avenue lots to public institutional use, tied to a food pantry permit at 1004 Shawano Ave. that the council approved last month.^1,5

Other items include confirming Stacy Menke as city clerk, effective Oct. 7, and a beer license for Friends and Family Pantry at 510 S. Monroe Ave.¹ That license was held over from September, when the council denied the business a waiver to sell liquor within 300 feet of a school.⁵ Alders will also vote on 2027 health and dental benefits for city employees and may go into closed session on 2027 contracts with the firefighters' and police unions.¹ Public Works will present an update on stormwater management.¹

What Happened Last Time

At its Sept. 15 meeting, the council approved building a new Fire Station 3 inside the redevelopment at 420 S. Broadway and committed up to $15 million in borrowing for construction.⁵ It voted 9-3 to buy a $90,000 sculpture for JBS Park, with Grant, Bill Morgan and Melinda Eck opposed.⁵ It also voted 8-4 to change the comprehensive plan for 3290 Humboldt Road to allow mixed residential development, after a motion to delay the vote failed 5-7.⁵

After Tuesday, the council's next meeting is Oct. 20.¹

Sources

1. Agenda of the Common Council, Tuesday, October 6, 2026
2. Tax Incremental District No. 35 Project Plan (Draft)
3. Green Bay parking costs would go up in 2027 under proposed rates
4. Minutes of the Improvement and Services Committee, September 30, 2026
5. Minutes of the Common Council, September 15, 2026
6. Agenda Packet of the Finance Committee, September 29, 2026
7. 2026 Operational Referendum; Vote Nov. 3 - Green Bay Area Public School District
8. Green Bay Common Council votes to pass the proposal to increase parking rates